Brand Identity

WYLLOLAB™
Guidelines

A premium design system built on clarity, precision, and minimal elegance.

03. Colour

Colour Palette

Graphite Black

#0F0F10

Text, Backgrounds

Porcelain

#FAF8F4

Light Backgrounds

Copper Accent

#C46B3C

Highlights, Borders

Warm Grey

#C8C6C2

Dividers

Deep Charcoal

#1A1A1C

Card Backgrounds

Usage Ratios

70% Porcelain / Cream20% Charcoal10% Copper
04. Typography

Typography System

Display / Serif

Playfair Display

Aa Bb Cc

0123456789

Headline 1 (54-72px)

Premium Product Visuals

Headline 2 (36px)

Crafted with Precision

Body / Sans-Serif

Inter

Aa Bb Cc

0123456789

Body (16-18px)

WYLLOLAB™ is a European boutique studio specialising in premium product visualization. We are intentionally small — focused, selective, and detail-driven.

Caption (14px)

Figure 1.1 — Packaging Localization Example

05. Layout & Spacing

Spacing System

XS (8px)
S (16px)
M (24px)
L (48px)
XL (72px)
XXL (120px)

Grid Principles

  • •Use generous whitespace to create a premium feel.
  • •Section separation must be at least XL (72px).
  • •Maintain vertical rhythm and consistent alignment.
  • •Avoid rounded corners unless specifically required by product geometry.
07. Imagery

Art Direction

Render
Premium Lighting
Loc
Accurate Typography
Tech
Clean Lines

Visual Rules

  • Ultra-clean, realistic rendering
  • Soft, diffused shadows
  • Neutral or editorial backdrops
  • Consistent colour temperature (4500K - 5500K)

AI Imagery Policy

Every product must look real, manufacturable, compliant, and premium. We do NOT use "AI style" hallucinations or physically impossible lighting. All AI-assisted workflows must pass a strict realism check.

08. Tone of Voice

Communication Style

Principles

Precise & Minimal

We speak with clarity. No fluff, no unnecessary adjectives. We get straight to the value.

Quiet Confidence

We don't brag. We demonstrate expertise through knowledge and results, not hype.

Professional & Transparent

We are honest about our process, timelines, and capabilities. No false claims.

Examples

"We specialize in high-fidelity packaging localization for the EU market."

Do This

"We are the world's best agency for amazing 3D graphics!"

Avoid This

"Our process ensures 100% regulatory compliance for label text."

Do This

"We make your products look super cool and awesome."

Avoid This

Assets & Resources

Includes logo pack, font licenses, and PDF guidelines.