CATTY – Freeze-Dried Organic Chicken

Overview

CATTY is a premium freeze-dried cat food brand focused on organic, high-protein formulas.
The objective was to create an elevated visual identity with warm, Scandinavian-inspired interiors, natural lighting, and realistic lifestyle scenes with a British Shorthair cat.

Brand Context

The brand positions itself in the upper FMCG tier — minimalist navy-gold color palette, matte pack textures, and calm interior settings.

Localization Challenge

We needed a consistent, multilingual back-label system (EU compliant), plus unified iconography for nutritional benefits and organic certification.

What We Did

  • Premium matte-navy packaging with metallic gold typography
  • Realistic lifestyle renders inside a warm, neutral-toned living room
  • Full interaction scenes with a real cat
  • Retail shelf merchandising simulations
  • Multi-language back-label variants

Visual Story

Lifestyle & Interaction

Cat eatingCat interacting

Packaging Hero Shots

Hero render

Retail Display

Retail shelf

Outcome

The final visuals reinforce a modern, premium FMCG identity — clean, warm, and trustworthy.
The lifestyle scenes dramatically increase emotional value and purchase intent.

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