Overview

WYLLØ ROAST™ required a definitive visual showcase for their flagship "Copper Edition" coffee tin. The objective was to move away from traditional product photography, which struggled to capture the subtle contrast between the ultra-matte charcoal finish and the reflective copper-foil accents, and instead utilize advanced CGI visualization.

Our team focused on creating a digital "twin" of the packaging that allows for perfect control over lighting, highlights, and material behavior, ensuring the product looks consistent across all global marketing channels.

The Challenge

The primary difficulty lay in specular control. Metallic surfaces often produce harsh, blown-out highlights in traditional photography. In a digital environment, we had to carefully calibrate the "roughness" and "metallicity" parameters to ensure the copper logo glowed with a premium warmth without losing its edge definition.

Additionally, we needed to demonstrate the functional elements of the packaging—specifically the airtight lid-seal and the interior volume—to provide customers with a complete understanding of the product's value.

What We Did

1. Metallic Shader Development

We developed a custom shader system specifically for this project:

• Anisotropic Copper: Realistic light stretching across the embossed copper logo.
• Deep Matte Charcoal: A non-reflective, high-density black paint simulation that absorbs light uniformly.
• Micro-Scratches: Added invisible-to-the-eye micro-imperfections to prevent the render from looking "too perfect" and sterile.

2. Composition & Context

To highlight the "Copper Edition" as a premium household item, we created two distinct environments:

• The Modern Kitchen: A high-contrast marble and slate environment.
• The Studio Macro: Stark, minimalist backdrops that focus entirely on the product's silhouette for e-commerce use.

3. Functional Visuals

• Lid Dynamics: We rendered the canister with the lid partially open, showcasing the precision-milled interior and the freshness seal.
• Interaction Shots: Visualizations showing the canister alongside raw coffee beans to emphasize the product-content relationship.

Visual Story

Outcome

The "Copper Edition" visualization has become the benchmark for WYLLØ ROAST™'s seasonal campaigns.

• Perfect Consistency: The same digital model is now used for social media, 2-meter tall print posters, and the online shop, ensuring zero brand drift.
• Enhanced Perception: Customer feedback indicated that the CGI visuals felt "more premium" than previous photographic efforts.
• Rapid Iteration: By having a master 3D asset, we were able to generate additional seasonal colorways (Gold and Silver editions) in under 24 hours.