EDEL PRESS™ Cold-Pressed Juice Line

Overview

EDEL PRESS™ is a premium, cold-pressed EU juice brand focusing on natural, vegan, café-ready beverages with copper-accent aesthetics.
The client asked WYLLOLAB™ to handle the multi-language label localization, visual identity refinement, and creation of premium on-location café photography for their launch across the DACH and French markets.

Our scope covered adapting the product labels for English, German, and French, ensuring nutritional compliance, and producing a visual toolkit that feels at home in a high-end brunch spot.

Brand Context

The EDEL PRESS™ identity relies on:

  • Minimal, illustration-based aesthetics
  • Copper-foil typography for a touch of luxury
  • Clean cream labels that contrast with the vibrant juice colors
  • Glass bottle condensation styling to evoke freshness

The challenge was to maintain this delicate balance while adding the density of information required for multi-market compliance.

Localization Challenge

Adapting product labels for three distinct markets (EN/DE/FR) required precision:

  • Nutritional Compliance: Ensuring all legal text met EU standards without cluttering the design.
  • Iconography Consistency: Harmonizing vegan, organic, and recycling icons across SKUs.
  • Color Harmonization: Ensuring the label colors complemented the specific juice variants (Citrus Ginger Boost & Berry Vitamin Shot).

What We Did

1. Label Localization & Refinement

  • Rebuilt labels in high-resolution for all target markets.
  • Recreated copper-foil text, botanical illustrations, and micro-icons for sharp print production.
  • Balanced the hierarchy of the three languages to ensure legibility.

2. Premium Café Visualization

  • Generated premium café interior visuals featuring marble tables, brass accents, and morning sunlight.
  • Directed lifestyle shots (e.g., hand-holding bottle, breakfast table scenes) to create an authentic "brunch" vibe.

3. Technical & Hero Renders

  • Produced macro shots showing foil details, paper texture, and bottle condensation.
  • Created retail-ready hero renders for web and marketing use, showcasing the juice density and color vibrancy.

Visual Story

EDEL PRESS hero bottle on counterCitrus Ginger Boost variantBerry Vitamin Shot variantHand holding bottle lifestyle shotCafé lifestyle scene with fruitDetail shot of ingredientsMacro foil detail on labelTexture shot showing condensation

Outcome

The project delivered a cohesive, premium brand presence:

  • Café-Grade Aesthetics: Products now look perfectly at home in a luxury café environment.
  • Visual Depth: Brand photographs feature rich depth, copper lighting, and authentic marble surfaces.
  • Consistent Localization: Labels are legally compliant and visually consistent across all EU markets.
  • Retail Ready: EDEL PRESS™ is fully equipped for both physical retail shelves and digital marketing.
← Back to Case Studies