Overview

Nutrifel™ (and its secondary active-line BEASTIC™) approached WYLLOLAB™ to spearhead their visual transition from a boutique UK-only brand to an internationally competitive performance snack. The goal was to create a "digital master" for their foil-wrapped bars that conveys the high-energy, technical quality of the ingredients while maintaining a premium positioning.

We were responsible for the 3D material engineering of the complex foil packaging and the full localization of the brand's core SKUs for the Italian retail market.

The Challenge

Foil packaging is one of the most difficult materials to simulate accurately. It requires a balance of micro-creasing (wrinkles), metallic reflectivity, and high-matte printing surfaces. The goal was to ensure the bar looked "dynamic" and "fresh" rather than rigid or flat.

From a localization perspective, the Italian market requires specific regulatory structures for high-protein claims. Adapting the typography to fit these longer Italian strings without breaking the minimalist brand grid was a key architectural challenge.

What We Did

1. Foil-Wrap material Simulation

We pushed the boundaries of our rendering engine to simulate:

• Procedural Creasing: Developed a system that generates unique wrinkles at the crimp-points of the bar for every render.
• Diffuse Metallic Contrast: Balanced the shiny metallic edges of the inner-wrap with the matte exterior print.
• Surface Imperfections: Added microscopic dust and fingerprint-resistant coatings to ensure the product looks "real" in 8K resolution.

2. Localization (EN → IT)

• Expressive Adaptation: Translated "Almond Crunch" to “Mandorla & Caramello Croccante”, adjusting kerning and line-height to maintain visual balance.
• Regulatory Precision: Re-mapped the back-of-pack information to meet Italian health standards, including the specific alignment of nutritional tables and ingredient hierarchies.

3. "Energy-Studio" Lighting

Instead of static product shots, we opted for a high-contrast lighting suite:

• Strong Rims: Used sharp rim-lighting to define the bar's silhouette against dark, atmospheric backgrounds.
• Material Highlighting: Focused light on the "Protein" and "No Added Sugar" callouts to underscore the performance benefits.

Visual Story

Outcome

The Nutrifel™ performance suite has provided the brand with a scalable visual foundation.

• Market Confidence: The photorealistic 3D renders were used in successful pitch decks to two major Italian sports-nutrition distributors.
• Visual Accuracy: Zero discrepancies found between the digital master assets and the final physical printed foils.
• Brand Consistency: Nutrifel™ now maintains a perfectly synchronized visual identity across their London and Milan offices.