LUSSCARO™ Madagascar Cacao 70%

Overview

LUSSCARO™ is a premium chocolate brand built around single-origin cacao and European patisserie culture.
The client asked WYLLOLAB™ to create a hero packaging system and visual toolkit for their 70% Madagascar Cacao bar: something that would feel at home in an artisan cioccolateria, but also photograph perfectly for e-commerce and international distribution.

Our scope covered packaging localization, front & back layout refinements, premium visualization, retail shelf scenarios and a seasonal gifting concept, all while preserving the depth and craft of the original brand.

Brand Context

LUSSCARO™ positions itself at the intersection of:

  • Artisan Italian chocolate making
  • Single-origin bean-to-bar storytelling
  • Minimal, almost fashion-grade packaging design

The existing identity already had strong elements: the cacao illustration, the burgundy band for origin and percentage, and a restrained typographic system. What was missing was a consistent visual language across front, back, retail presence and seasonal gifting that could scale from a single bar to a full line.

Localization Challenge

The brand wanted to expand beyond Italy while keeping the pack visually calm and premium:

  • Add multi-language storytelling (English, Italian, French)
  • Maintain legibility and hierarchy around ingredients and origin statement
  • Clarify all legal and nutritional information while staying true to the deep-black aesthetic
  • Produce hero visuals that look fully photographic, not CGI, for both boutique placement and online retail

The challenge: elevate perceived value while keeping the elegant, minimalist restraint that makes LUSSCARO™ stand out.

What We Did

1. Front Panel Refinement

  • Enhanced the silver-foil logotype and cacao illustration
  • Adjusted hierarchy between artwork, logo, and origin band
  • Strengthened legibility at thumbnail sizes for e-commerce
  • Reworked micro-text lines for precision & consistency

2. Back Panel Localization

  • Organized three-language layout into balanced, readable blocks
  • Fixed line spacing, legal phrasing, and ingredient clarity
  • Improved contrast and readability for both print & digital

3. Premium Visualization

  • Hero packshots on marble with warm gradients
  • Boutique chocolatier scene for atmospheric storytelling
  • Professional kitchen scene next to plated desserts
  • Close-up macro shots showing foil, embossing & texture
  • Unwrapped chocolate shot to show the product itself

4. Retail Shelf & Seasonal Gifting

  • Retail shelf visualization with wine & gourmet goods
  • Seasonal Christmas edition gift box with three bars
  • Stylized with silver ribbon, dried oranges & star anise

Visual Story

LUSSCARO Madagascar Cacao 70% bar in boutique counter environmentMacro shot of LUSSCARO embossed silver foil logoStudio hero shot on marble counter with gradient backdropBack of pack with multilingual ingredients and storyUnwrapped chocolate bar on a wooden boardLUSSCARO bar next to plated dessert in pastry kitchenClose-up label shot near wine bottlesRetail shelf presentation with multiple LUSSCARO barsSeasonal gift box concept with dried oranges and silver ribbon

Outcome

The final result delivered:

  • A fully localized, premium-ready package
  • A complete visual set for e-commerce, retail buyers and seasonal campaigns
  • A strong, consistent visual language ready for future origins (Peru, Ecuador, Uganda, etc.)
  • A cinematic, luxury presentation fully aligned with the LUSSCARO™ positioning

This project shows how WYLLOLAB™ transforms an artisan chocolate bar into a luxury storytelling experience across packaging, photography and retail visual strategy.

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