Overview

Vittoria Rossa™ is a refined Tuscan red blend crafted in the hills of Siena.
Our task was to create a premium brand identity, label design, and a full series of hero visuals capturing its elegance, heritage, and evening-dining lifestyle.

Brand Context

The brand represents sophistication, heritage, and refined Italian craftsmanship.
A minimalist cream-gold palette was used to express premium quality and tradition.

Localization Challenge

The challenge was to design a label system that blends:

• Italian authenticity
• Modern minimalist structure
• Luxury wine aesthetics
• High readability in multiple markets

What We Did

• Designed the full label system (front + back).
• Produced cinematic lifestyle visuals.
• Delivered macro close-ups to highlight textures, embossing, metallic foil, and paper quality.
• Generated bar interior scenes to communicate the wine’s dining context.
• Ensured all visuals follow premium European hospitality standards.

Visual Story

Outcome

The final result is a premium wine brand identity with refined visuals suitable for:

• E-commerce
• Retail catalogues
• Restaurant menus
• Social media hero banners
  The imagery reflects Italian authenticity, warm hospitality, and high-end dining culture.